BizSugar.com › Online Marketing › When It’s Time for Keyword Cleanup

One of the most important, if not the most important, parts of an SEO campaign is the keywords that are chosen. After all, they lay the foundation for all of the work that follows. Selected keywords are used in the meta tags, anchor text links, and throughout the content that is published on your own website and blog and on any other website that you submit content to. They need to be spot on, or else you may find that you are attracting the wrong audience, or maybe you aren’t even attracting an audience at all. Keyword research isn’t a onetime only sort of thing.