BizSugar.com › Online Marketing › Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI

Social media is certainly the new shiny thing in the eyes of corporate marketers. Global consumer brands have started integrating social networking into advertising and marketing campaigns, but there is even lower hanging fruit in the world of search engine marketing. The following article outlines various strategies for integrating social media marketing with search engine optimization (SEO) and pay-per-click (PPC) advertising.