BizSugar.com › Online Marketing › Who Are You Linking To?

Among other signals, Google uses links to help determine your site’s trust value and SERP ranking. Since Google has the ability to crawl the entire web as needed, the search giant knows exactly how many links a website has, where they are coming from, what other sites those sources link to, what “neighborhood” links are around, what anchor text is being used and much more. In short, Google knows everything about a website’s link portfolio, including who you are linking to. The search spiders use those outbound links to travel from one site to the next—where is your site sending them?