BizSugar.com › Online Marketing › Who Is the Voice of Your Internet Marketing?

One of the most important things to consider before launching any kind of online marketing campaign is who the voice of the campaign should be, meaning who the message should be coming from. Some companies just assume that the message should come from the company name. While this may work for a product based company, it might not be the right approach for a service based company. Prospects that are looking to hire a service provider want to know about the people behind the brand name, the people that they may be working with in the future. They want to put a face to the company name. It helps to build relationships and trust.