BizSugar.com › Online Marketing › Who Is Your SEO Target Audience?

Since SEO is the practice of making changes to your web content in order for the search engines to find and deliver targeted visitors to your website, the target audience of an SEO campaign is the search engines, right? Wrong. The target audience of any online marketing strategy (including SEO) should always be potential clients and customers. Unfortunately, all too many companies get this wrong when starting their SEO campaign.