BizSugar.com › Online Marketing › Why A/B Split Test is Important for Your Web Design?

When a reputed medical ecommerce website, suggested that they change the color of their ‘sign-in’ button on the home page, their web designer was pretty much annoyed. He did make another variation of the button color ( he changed the green color to red), but decided to run the a/b split test on the two versions. Much to his surprise! The website’s conversion rate increased from 1% to 1.5%.