BizSugar.com › Online Marketing › Why Brands Can’t Take a One-Size-Fits-All Approach to Reaching Gen Z (infographic)

Marketers are buzzing about how to target the nearly 60 million that make up the digital natives known as Generation Z, and it turns out brands will have to really step their game up to reach Gen Z girls. Insights from a recent Harris Poll study commissioned by Lithium showed that boys are actually far more trusting and less patient than their female counterparts, meaning brands will have to forgo easy copy-paste tactics and try to authentically engage with girls to earn them as customers.