Why brick-and-mortar businesses must have a website that sells

Posted by MattMansfield under Online Marketing
From http://www.mattaboutbusiness.com 5139 days ago

In the last few years, something has come along that makes having a great site online a critical part of a brick-and-mortar’s marketing arsenal. Yes, location marketing is here to stay.

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Comments

Written by m4bmarketing
5139 days ago

I agree Matt and I can't understand why some resist. After all it is a new distribution channel and provides the opportunity to increase sales pretty cost effectively.

Susan

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Written by MattMansfield
5139 days ago

I think the resistance comes from two sources.

First, promotion exhaustion - brick-and-mortar owners are under constant assault from vendors who want them to buy advertising and listings and coupons. After being visited by the yellow pages sales guy every day for a month, a website pitch falls on deaf ears.

Second, understanding the value proposition - up until recently, it has been difficult to sell the value of having a website to a brick-and-mortar business owner (restaurants are a different story - they should have had their menus online years ago). However, with the rise of location-based smart phone apps, the equation has really shifted and those without a site are now gong to feel the squeeze. If they don't get the value now, it's going to spell trouble.

Matt

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