BizSugar.com › Online Marketing › Why Citations Are A Bad Investment For Local SEO (and where to spend your money instead)

Citations and Business listings are a huge part of local SEO.

They help Google understand where your business is, what it’s about, and who to show it to in search results.

But many SEO companies also use citations and business listings as a way to have their clients overpay for additional work that garners diminishing results.

In this article, I’m going to break down why local businesses don’t need hundreds of citations in order to rank.