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Why Content Marketing is for Much More than Just Lead Generation

Posted by JohnMBeveridge under Online Marketing
From http://www.b2binboundmarketer.com 3579 days ago

At the end of the day, the critical factor in whether a potential client hires you or someone else is their level of confidence in whether you'll get the job done and get them the results they need. And that's where content marketing can be so powerful.

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