BizSugar.com › Online Marketing › Why Email Marketing’s Crucial to Gamefication

People can’t get enough of playing to earn points, win awards, challenge others and show off their skills. Some big brands are jumping on this bandwagon, and you can too, thanks to many new platforms that allow you to easily manage these types of games.

The benefit of long-term games is pretty obvious: they keep people involved with your company. We’ll take a look at why that is and how companies are using email with these new games.