Why Hotels Should Respond to Online Reviews

Posted by HotelMktgROI under Online Marketing
From http://www.e-marketingassociates.com 4446 days ago

In my research lately I have noticed a lot of studies regarding online reviews of hotels. One of the most alarming findings comes from reputation management firm TrustYou. A recent study from TrustYou examined online hotel reviews. They found that only 32% of hotels respond to online reviews on sites such as Yelp, TripAdvisor and Expedia. A startling 68% take the brunt of criticism or accolades and stay silent. In today’s digital world it is increasingly more and more important that hotels step up to the plate and take the time to respond to feedback their guests are leaving. And here’s why:

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Comments

Written by Sian Phillips
4446 days ago

Really interesting post. I'm so surprised that 68% don't answer - that's just madness. They could at least try and rectify the situation. Hope this post helps make them realise to reply. Thanks for sharing on Bizsugar.com

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