BizSugar.com › Online Marketing › Why is My Website Failing to Convert?

Traffic and conversions are two different things. Website traffic is great but ultimately you want to operate a website that generates traffic that turns into conversions, meaning that website visitors take some kind of action. You want your visitor to buy something or fill out a lead form before they leave the site. A well executed SEO campaign will help to generate traffic to a website, but it can’t guarantee that those visitors will convert. If your conversion rate is low take a look at these possible factors and make changes as necessary: