I just finished reading The Art of Choosing by Dr. Sheena Iyengar, a professor at Columbia University. In the book she says that humans have two routes for processing information, the automatic system and the reflective system.







Comments


Written by businessavante
5098 days ago

I knew it!!- Here's where my obsession with the "Monsters of the Id" (from "Forbidden Planet", 1956 Color) will be the driving force in what customers ultimately buy - can their conscious mind possibly compete??

businessavante



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!