BizSugar.com › Online Marketing › Why Link Building is Your Websites Best Friend for Small Business SEO

Search engine optimization is an ever changing and evolving beast.

The 200+ factors that contribute to how the Google algorithm perceives the relevance of a website for a specific search term is often changing.

Historically, the links pointing to a site have always held importance.

Over the last few years, the message coming from Google has been one that has tried to downplay the significance of external links pointing to a website as being a major ranking factor.

Is the power of link building a myth then or is Google just trying to pull one over on us?