BizSugar.com › Online Marketing › Why LinkedIn is Betting their Business on Content Marketing

Recently, LinkedIn announced the upcoming launch of curated channels and influencer blogs within their application about specific topics. In fact, over the past few years Linkedin has steadily increased their focus on content curation, and more broadly on content. Pawan Deshpande decided to dive into LinkedIn’s decision to shift and really dissect how they did it and why they did it, ultimately providing you with insight on how this change could benefit your organization’s marketing strategy.