BizSugar.com › Online Marketing › Why PPC Clicks Dont Pay the Bills

How’s your Pay Per Click (PPC) campaign going? Are you getting those coveted clicks? It could be you don’t want them!

We recently launched a PPC campaign for a client. It was for a small niche and therefore “clickable” keywords offered small numbers. After a few days we upped the ante and added some keywords that were more popular and "kind of" in our client’s realm of possibility. The numbers took off…drastically. Was that a good thing?