BizSugar.com › Online Marketing › Why the Meta Description Still Matters

Way back in the early days of the Internet the search engines considered all of the meta information of a website as part of the ranking algorithm. As time went on, the search engines began paying more attention to the actual website content. Today, the meta description may not be a ranking factor to the search engines, but that doesn’t mean that it should be ignored completely. SEO best practice is to conduct keyword research and then implement those keywords into the page content and meta tags naturally. OK, so if it’s not a ranking factor why should you spend time writing meta descriptions for each page and include keywords?