BizSugar.com › Online Marketing › Why Use Brand Storytelling?

When it comes to the content that your brand produces, it’s likely that you’ve considered storytelling as a part of your overall content marketing strategy. Storytelling has been around forever, but in the past couple of years we’ve begun to hear it more and more in connection to brands. The power of a story is something that we can all attest to, but is it really useful in marketing and if so, why?