BizSugar.com › Online Marketing › Why You’re to Blame for a Failed SEO Campaign

What SEO clients need to understand from the get go is that the relationship between SEO client and SEO firm should be viewed as a partnership. Both parties need to work together in order to achieve positive results. An SEO client can’t sign a contract with an SEO firm and then think that the work on their end is done. To some, this is a frustrating concept. “If I’m paying money to outsource SEO, why do I still have to be involved?”