Why Your Business Needs A Blogging Strategy

Posted by Sian Phillips under Online Marketing
From http://tweakyourbiz.com 4218 days ago
Made Hot by: PMVirtual on May 10, 2013 5:11 am

By Luke Clum

Forget fliers, TV ads, and radio jingles that get stuck in your head for days on end. These days, the most cost effective and, well, outright effective way to get your brand in front of consumers is through blogging.

A well-curated blog can establish a business’ position as an industry leader while simultaneously telling its unique story and developing intimate relationships with customers, all without a single phrase of marketing jargon.

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Comments

Written by tiroberts
4217 days ago

All businesses need a blogging strategy, weather their offline or online based. It's a great communication platform and helps you to get your message quicker than ever. Thanks for sharing your insights with us.

Ti

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Written by lyceum
4217 days ago

Two people working (worked) at the research firm mentioned in the post, created a smart blogging and social media strategy called the P.O.S.T social media plan. I recommend that you read the Groundswell book.

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Written by nialldevitt
4218 days ago

I agree that developing a content strategy is critical if you are going to successful in your business blogging. Also, as you point out you’ve simply got to do keyword research which many bloggers continue to ignore. Time is a resource we’re all short of, you’ve got to have the ambition, plan and tools to become successful or otherwise your content strategy will remain hit and miss.

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