BizSugar.com › Online Marketing › Why Your Content Marketing Strategy Doesn\'t Work (Hint: It Sucks!)

After pouring endless hours into content marketing efforts to get your business some attention, are you starting to feel tapped out?

Do you feel like all of the blog posts and infographics and Tweets are for naught?

The truth is, it may not be your efforts. More likely than not, the problem is you—and your (lack of) strategy.

It may sound harsh, but when I consult with businesses about boosting their content marketing efforts, a lot of them don’t even realize how much they need a solid strategy. It goes far beyond individual efforts—it’s about having a cohesive strategy that’s as dynamic as you and your business.

If you feel like you’ve been wasting your time with content marketing, let’s start over.

It's time to get back to basics, do some self-examining, and determine the best route for turning your strategy into effective results.