BizSugar.com › Online Marketing › Why your SEO agency needs to understand Brand

There has been a lot of noise around branding in the search marketing industry of late, and there’s good reason for it.

To truly build a strong brand presence online, you need to think about how your brand comes across at every consumer touchpoint, because every single interaction an individual has with your business affects their perception of your brand. Whether they see a tweet you’ve posted, read a blog you’ve written or a find you via a Google search - it all influences how and what they think about your brand and business.

Many SEO agencies often subscribe to the notion that as long as a client ranks well for certain keywords, they don’t need to worry too much about their brand. In our experience, however, rankings are never the whole story - and brand should always come first.

Why?