BizSugar.com › Online Marketing › Will 2012 Be the Year of Attribution Modeling in Online Marketing?

In 2012 business executives plan to increase their spend on email (60%), social media (55%), search (37%) and mobile (37%). They are also planning on actively integrating email with social media marketing (68%) as well as with mobile (44%). I hope they're also planning on investing into a robust platform to help them analyze all of these marketing efforts...