Many site owners are still feeling the effects of Google’s Penguin update , which went live on April 24th. In my opinion, that rollout is just the first in a long line of Penguin updates to come. Since Panda launched in February of last year there have been about 15 subsequent Panda updates; I firmly believe Google will do the same thing with Penguin. So the question then becomes, what’s next for Penguin? Based on what I’ve seen so far, I’m willing to bet a Penguin update that goes after keyword rich domains can’t be too far off.

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