Because a brand is defined by its consumers, and its customers, by people. Before talking about a brand, we should talk about the community. Community does not refer here to the audience the brand wishes to access, but rather the audience the brand is already in reach with.
You Cannot Talk about Brand without Talking about Community
Posted by clickfire under Online MarketingFrom http://www.serplified.com 3358 days ago
Who Voted for this Story
Subscribe
Comments
3161 days ago