BizSugar.com › Online Marketing › You Say Law Firm, I Say Lawyer - Similar Keywords, Big Difference

If you are confused about pay per click (PPC) keywords, and how different similar keywords can be, check out this article. It shows a real-world example of how two very similar keywords an have very different results for online marketers.

Consumer search behavior for the keywords "Law Firms" and "Lawyers" show they engage in up to nine categories of behavior depending upon which phrase they use to find services.