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Our research into midsized companies has found that while many nearly doubled their investments in social media in the last two years, most experienced no return on their investments. How can your business reap a return on investment from its forays into Twitter, Facebook, and the like?The Corporate Executive Board's Marketing Leadership Roundtable created the Social Media Opportunity Diagnostic survey and administered it to marketers at some 100 midsized companies to help marketers focus their investments in social media activities.The results showed that only 8 percent of those surveyed said their social media efforts actually drove business results.