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For more than three years, around 100 people have been secretly plotting a social media revolution out of a Lutz home. A foreign investor has sunk millions into the project. Supporters have quit their jobs to dedicate their lives full-time to the effort.UNTHINK is a technology company based in Tampa, supported by a development center in New Delhi, India. In a few weeks, it will launch a new social media venture.Only, no one in the public knows what it is.UNTHINK wouldn't even allow interviews inside the Lutz home where the business is based."It's going to be very important. It's going to change people's lives," said co-founder Spiro Verras. He gave up his job as a partner at a law firm last year to devote his life to UNTHINK.He says employees have been holed up in the Lutz house, eating takeout while they prepare to launch what he believes is the next generation of social media."I feel like Steve Jobs when they ask him what the next iPhone is going to look like," Verras said. "I'm dying to share more."