BizSugar.com › Products and Services › Social Lessons Learned on Super Bowl Sunday

Every year the hype surrounding the Super Bowl isn't limited to the teams playing, but rather the companies vying for a 30 second spot that could set the tone for the rest of the year.A lot has happened since last year's ads ran, most notably the rise and domination of social media. Social sites have changed the way we look at brand interaction and marketing.Traditional media is embracing the change slowly, but let's see how the ads measured up this year and what lessons can be learned.