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Startup from the Ground Up: Practical Insights for Transforming an Idea into a Business [Cynthia Kocialski] on Amazon.com. *FREE* shipping on qualifying offers. Practical insights for entrepreneurs on how to go from an idea to starting a new business Startup from the Ground Up by Cynthia Kocialski gives commonsense and actionable advice entrepreneurs for building a thriving business from nothing but an idea. In this invaluable guide