Melbourne-based start-up Trunk.ly has lured global customers and become one of the top 20,000 websites in the world, less than a month after launching a new kind of social bookmarking service.Trunk.ly, which launched in December, is focused on recording and indexing online social media links and providing users with a personal search engine.Operating on the philosophy that link sharing is “inherently social”, Trunk.ly says that it is trying to change the nature of social bookmarking. According to Alexa, it broke into the top 20,000 most-visited sites in the world 20 days after its launch.

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