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In times when technology pervades every aspect of human life, when people are connected all the time, when gadgets, gizmos and applications are a big part of our existence there are some businesses which are excelling as they go back to the basics. I’ve always been one for standing out in the crowd and today let’s talk about standing out in a crowded marketplace with a product that’s simplistic and yet manages to grab attention.
Here’s why good business today is really about going back to the basics

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