BizSugar.com › Products and Services › Yahoo informs MyBlogLog users of shutdown

Users of MyBlogLog, a start-up that Yahoo acquired in 2007 for about $10 million, received an e-mail early today announcing the service's demise.The announcement is not exactly a surprise. MyBlogLog was one of the Yahoo services listed on a leaked presentation screenshot from December as a property that would likely be sold or shut down as the troubled Yahoo cuts costs.Yahoo, MyBlogLogAhead of its time in a sense, MyBlogLog built widgets that site owners could install to show which MyBlogLog members read their blogs--the same philosophy that now powers, for example, widgets displaying Facebook members who have "liked" a site. The original leaker of the screenshot was Eric Marcoullier, the founder of MyBlogLog, who no longer works at Yahoo.