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PR can do wonders for your startup or small business, but not all strategies have proven to be effective. We asked 16 entrepreneurs from the Young Entrepreneur Council to share the one PR strategy they think all startups and small businesses should stop using, and why. What ones do you agree with?


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Written by PASjonathan
3641 days ago

Thanks for the comment, Lyceum. Are the two mutually exclusive, or is there room for keeping traditional strategies that work while also implementing new and effective tactics? Interested in hearing your thoughts...
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Written by lyceum
3640 days ago

I think the latter. One example of this is Stefan Engeseth's book, The Fall of PR & the Rise of Advertising.
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Written by lyceum
3645 days ago

How about ending the traditional PR strategy and instead enter the new era of enlightened two-way communication, i.e., social media activities?
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