BizSugar.com › Public Relations › 4 Reasons You SHOULDN\'T Write a Press Release - How to Create a Press Release

People are really polarized about whether press releases “work” or not. For me, I’d say it all depends on how you define a release working. Here are four expectations I know a lot of business owners have…that shouldn’t. If you’re expecting one or more of these results with your next press release, it’s time to realign your expectations.