BizSugar.com › Public Relations › 5 Steps to Creating a Better Press Release

You pride yourself on your excellent email-crafting skills, and your social media skills are second to none. But now you’re faced with the intimidating beast known as a press release, and you’re not sure how to craft it well while garnering all the attention you and your brand want and deserve. Believe it or not, there’s an art to crafting a good press release. Here are five simple steps to help you create a better press release.