BizSugar.com › Public Relations › 5 Tips to Keep Your Content Constant

Content is an extremely important component of an Internet marketing and SEO campaign. Inbound marketing tactics (like publishing informative content) consistently prove to be effective in attracting consumer attention. For SEO purposes, each piece of content that is well optimized for the search engines improves the chances of being found on a search engine results page. In order for a content marketing strategy to be successful, it needs to be ongoing. Don’t think that you can get away with publishing one or two white papers a year. Of course, content marketing is a time consuming endeavor. Here are 5 tips for keeping your content constant: