BizSugar.com › Public Relations › 8 Steps to Handling a PR Horror Story

A PR crisis is lurking around every corner in today’s information-driven market environment. A single off-the-cuff comment, a partner misstep or a seemingly unrelated scandal is all that is needed to topple reputations, impact revenues and turn away customers.

Having a concrete, current PR crisis plan in place can help today where a single news item, like a data breach, can spread like wildfire within a few hours across international borders. Below is a simple 8-step plan.