BizSugar.com › Public Relations › 9 Top Tips for Businesses when Speaking to the Media

In today’s day and age no business can operate successfully without a positive and effective relationship with the media. Whether it is Public Relations for a multinational corporate or simply raising the awareness of a small sole trader, media relations are increasingly important.

They say there is no such thing as bad publicity. While that may not be true, publicity is absolutely essential to any business and how you manage your publicity and your relationship with the media is critical to the success of your business.

Journalists hold the key to a world of opportunities for your organisation. Whilst both parties benefit from your interaction with the media, there are several hints and tips available to make sure you get the most out of your time in front of the camera (and avoid any damaging faux pas)