BizSugar.com › Public Relations › Online Reputation Management, what to do about it?

Wandering the floors of IAB Forum Milan which held its 6th edition expo November 5th and 6th, I couldn't help but realize the number of interactive agencies who at their stands were blatantly promoting and singling out one very important service: Online Reputation Management- the monitoring of conversations that revolve around your brand, promoting a positive image and suppressing negative content.