Can An Honest Approach Be Detrimental To Business?

Posted by IntelBoutique under Public Relations
From http://intelboutique.wordpress.com 4187 days ago

Anyone in business, whether they’re looking to stay small on Main Street or build an empire, needs to focus on niche market, a group of people in which they can provide better products and/or services for than their competitors. Businesses cannot be everything to everyone. That’s what makes business, business. But, should we tell customers this?

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Comments

Written by AngelBiz
4187 days ago

I don't see anything wrong with the position Jeffries took. As a business owner you have to target your products to a particular customer base and stand by it in the face of challenges. There is nothing wrong with targeting a particular customer base as long as you remain true to that base and align your business to that group.

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Written by IntelBoutique
4185 days ago

At the heart of it, Jeffries was entitled to defend his company's target market, you're absolutely right about that. Businesses cannot be everything to every person, we hear it all the time. I think more people were upset with the sugarcoat and underlying text of Jeffries comment more than anything. Thanks for the reply!

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