BizSugar.com › Public Relations › Can PR Generate Direct Sales?

A wonderful colleague of UnderstandingMarketing.com, John Jantsch from Duct Tape Marketing, recently blogged about the Return On Investment (ROI) of social networking for small business. In his blog post, and as to be expected, he mentions that virtually every small business owner and entrepreneur asks about measuring the success of a social networking or social media campaign. Small business owners are numbers people, and rightfully so. We're in business to make money.