BizSugar.com › Public Relations › Cheat Sheet: How to Pitch a National Journalist

Our latest installment of pitching tips comes from the Help a Reporter (HARO) conference call with Peter Shankman and four top-tier journalists at national publications:
Sarah Needleman, WSJ small biz reporter (@sarahneedleman on Twitter)
Barb De Lollis, USA today hotel spots (@barbdelollis on Twitter)
Hilary Potkewitz, Crains New York (@hilpot on Twitter)
David Moye, AOL weird news (@davealtstrat on Twitter)
Below we’ve got some do’s, don’ts, and some definitelys when it comes to pitching reporters in order to obtain media coverage: