#FailFriday: A Press Release With No What\'s In it For Me (WIIFM) | Small business news; tips; networking | BizSugar

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#FailFriday: A Press Release With No What's In it For Me (WIIFM)

Posted by smpayton under Public Relations
From http://www.howtocreateapressrelease.com 3300 days ago

With any headline, you have to give readers a reason to click it to read more. They want the headline to relate to them or give them a benefit if they read the entire release, blog post, email, whatever.

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