Is Amazon’s Workplace Culture Damaging Its Marketing?

Posted by davidlowbridge under Public Relations
From http://twofeetmarketing.com 3375 days ago
Made Hot by: Copysugar on August 22, 2015 7:54 am

Amazon has been accused of having a workplace culture that is demeaning to their staff. Will this impact their marketing as well as their recruitment?

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Comments

Written by lyceum
3367 days ago

David: You are right about that. I mentioned Zappos due to the fact that the company was acquired by Jeff Bezos company for its excellence in customer service.

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Written by lyceum
3373 days ago

No, I don't think so. They could always take advice from Zappos! ;)

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Written by davidlowbridge
3368 days ago

As we say in the article. In the short run there might be some backlash, but in the long term - Amazon has the resources, products and customer mentality to continue to grow and dominate. But smaller brands, who have faced similar problems, don't always have the chance to survive.

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