Do you ever get reminded of old ideas and instantly realize that with a modicum of dusting off or general tweaking that maybe you should revisit them?





Comments


Written by elainerogers
4572 days ago

If it ain't broke, don't fix it! My old telly still works, but will not provide me with a signal at the end of this year when our PBS (in Ireland) goes digital.

Sometimes, we have to rework old ideas, and revive them. It's like great business ideas, they often come from previously great business ideas that have worked. We do not necessarily have to re-invent the wheel every time, but tap into what's out there already.

Great post Eamonn, a nice thought provoker :)



Written by denisefay
4572 days ago

Hi Eamonn, is the AIDA formula that old? Really? Wow. It is still as good today as it was yesterday. I loved your article. I'm currently reading Scientific Advertising and it's an oldie but goodie in terms of the pointers that Mr Hopkins shares.

It's as relevant now as it was when it was published in 1923. "There is nothing new but what has been forgotten" springs to mind when I read your article.

Thanks for the reminder.

Take care,

Denise



Written by BizRock
4573 days ago

Great post! Giving old ideas a new spin only refreshing them can be big score!

Thank you for sharing!



Written by nialldevitt
4573 days ago

Hi Eamonn, I hadn't heard of AIDA before but I agree that anything that is built on solid business principles is as applicable today as it ever has been. Thanks for reminding us that good things are always new things!



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!