J.C. Penney: Everything Old is New Again

Posted by denissemarie under Public Relations
From http://prverdict.com 4243 days ago
Made Hot by: PMVirtual on April 17, 2013 4:13 am

Want a textbook example of the worst PR possible for your brand? Look no further than JCPenney . What can they do? Read our PR Verdict #fai

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Comments

Written by denissemarie
4234 days ago

First thing is to signal the end of the era - which they have and then start managing expectations - i.e there will be no quick turnaround and that investors will be with the management to work on a long term retail positioning. While that is being worked out they could continue to talk of cost management as a way of keeping investors calm while they work on a revised strategy.

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Written by lyceum
4237 days ago

It will be interesting to see if the management of J.C. Penney will learn from this and do some kind of comeback in the future. What do you think they should do?

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