MyNewsDesk and the Future of PR

Posted by lyceum under Public Relations
From http://www.egosoletrader.com 5141 days ago

I recently attended an event ("New media landscape. New PR.") arranged by MyNewsDesk. It is interesting to see how the company is embracing the new media. I recommend you to follow Kristofer Björkman's Twitter feed and PR 2.0 blog, if you are interested in citizen journalism. Book tip: The Fall of PR & the Rise of Advertising by Stefan Engeseth of Detective Marketing.

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Comments

Written by ShawnHessinger
5134 days ago

It looks pretty interesting, Martin, but from your description I am trying to figure out how it differs from all the online press release sites out there, Article Base, PR Web et al. To my mind, one of the issues with these sites is that they have very quickly become SEO tools rather than a resource for PR people, journalists and bloggers to exchange information. There may be quite a different motive and functionality when press releases become keyworded content for an inbound link building strategy than when they are a simple attempt to get out information to the new or traditional media about a product or service. Your post mentions an integration with social media, I believe, and this may quickly become a key distinction though I guess I'm still unclear how that will work.

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