Part 2 of a 5-part series on the changing face of public relations on the web. Traditional public relations goals change in an online world. Instead of appealing only to media, online PR also appeals directly to customers. Its goals should be get noticed, get traffic, get customers and get links.
Optimizing Your Online PR Strategy for Search & Social, Part 2: Goals of Online PR
Posted by st0n3y under Public RelationsFrom http://www.polepositionmarketing.com 4902 days ago
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